What is The Madman’s Microscope ?

The Madman’s Microscope is the lens we’ll use to take a new look at classic examples of 1950’s, 60’s and 70’s advertising. Through this lens, we’ll be able to look beyond the specific cultural time stamp of the period and instead focus on the emotional triggers contained in these ads.

The purpose of this mindful critique is to enlighten those who are new to the advertising and communications business. By sharing examples of previously published advertising from magazines, newspapers, billboards and packaging of the time, I hope to be able to bring awareness to a trove of creativity that might otherwise be overlooked by a generation of professionals more familiar with online communication.

By exposing Millennial’s and others to these classic examples, my goal is to show how effective marketing can truly stand the test of time. Products, technology and social norms will come and go – a good ad concept will live forever!


Good company in a journey makes the way seem shorter. — Izaak Walton